An innovative technology company that deals with automation.


RATIONAL Labelling was founded in 1975 and has since been manufacturing labelling machines, inkjet systems as well as producing self-adhesive labels of all types.


Being the world leader in egg-pack marking, Rational has more than 8000 machines in the market.


Rational's worldwide network of sales and service agents ensures the excellent service Rational is renowned for.


With customers in Europe, Asia, Australia and the U.S.A. , Rational offers unique features , such as a 24/7 helpdesk with remote access and a company airplane capable of taking our engineers across Europe at a moment's notice.


Rational's range of marking systems includes thermal print and apply labellers, cartridge-based inkjets (TIJ) , continuous inkjets (CIJ), stand alone printers and is complemented by in-house developed software that can interface our machines to any system with the appropriate outputs/


Rational's label production facility is geared towards the medium to high quantity of self-adhesive labels.

We can do multi-colour or plain white both thermal and non-thermal labels with a permanent or removable glue coating.


With our finger on the pulse of the market, our Research And Development department is actively pursuing improvements to our existing product line as well as the innovation of new products as dictated by an ever-progressing market and legislative demands.


Rational's machine sales are backed by an excellent after-sales service programme, which ensures the longevity of our equipment as well as customer satisfaction.


Rational Labelling and Marking Systems Ltd. can be your one stop solution to all your labelling and marking requirements.




Location and building of Rational Labelling and marking.

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